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Masaru Emoto: The Power of Thoughts on Water and the Implications for Consciousness

Dr. Masaru Emoto was a prominent Japanese businessman, scientist, and author, whose unique work sought to elucidate the mysterious relationship between human consciousness and the molecular structure of water. Born on July 22, 1943, Emoto’s unorthodox scientific endeavor was defined by his bold hypothesis that positive or negative human emotions, words, and music could significantly impact the physical state of water (Emoto, 2005). He worked rigorously to prove his theory until his death on October 17, 2014, leaving behind a fascinating body of work.

Emoto’s Approach

Masaru Emoto

Dr. Masaru Emoto’s experimental approach was centered on the treatment of water with diverse stimuli such as verbal and written words, pictures, various music styles, and focused prayer. This methodology was predicated on the belief that the human consciousness could potentially interact with and alter the molecular structure of water, a hypothesis he sought to substantiate through a series of distinctive tests.

In a typical Emoto experiment, samples of water were subjected to specific influences. These ranged from written or spoken words – both positive, like “love” and “gratitude,” and negative, such as “hate” and “anger.” Visual stimuli comprised images that evoked a variety of emotional responses, and musical stimuli included different genres ranging from classical music, known for its harmonious structure, to heavier genres like metal, often associated with more discordant and abrasive sounds. Finally, the focused intention or prayer was directed towards the water, encapsulating either positive or negative sentiments.

Pictures of Emoto's Crystals after various words were used

Upon exposure to these varied stimuli, the water was promptly frozen. Emoto adopted this approach to capture a ‘snapshot’ of the water’s molecular arrangement, believing that the resulting ice crystals were reflective of the stimuli’s influence. The crystalline formations were then examined under a microscope and photographed to provide visual records for analysis.

Emoto’s findings, as reported in his work, were fascinating. He claimed that water exposed to positive influences – including positive words, uplifting emotions, prayer, and harmonious music like classical compositions – formed ice crystals of great beauty. These crystals were symmetrical and intricate, often resembling exquisite snowflakes, suggesting a harmonious molecular response to positive stimuli.

Conversely, the water samples exposed to negative stimuli reportedly produced ice crystals of a less aesthetically pleasing nature. According to Emoto, words of hatred, images of distress, or harsh music genres resulted in crystals that were asymmetrical, disjointed, or even fragmented in appearance. In Emoto’s interpretation, these malformed crystals were indicative of the water’s disturbed or chaotic state in response to negative influences.

The premise of Emoto’s work was that these starkly different outcomes reflected the power of positive and negative influences at the molecular level. His findings, he proposed, demonstrated that our intentions, emotions, and words could directly impact the physical world – a claim that, while controversial, has provoked ongoing interest and debate in multiple fields (Emoto, 2001).

The Skeptics

While Emoto’s experiments intrigued many, they were met with skepticism within the broader scientific community, primarily due to the perceived lack of rigorously controlled conditions, statistical analysis, and replicability. Critics argued that his interpretations were subjective, as the assessment of ‘beauty’ in ice crystals lacks quantifiable metrics and can be influenced by personal bias (Radin, Lund, Emoto & Kizu, 2008). The scientific consensus has traditionally been that water’s physical properties, including the formation of its ice crystals, are determined by physical conditions, not human consciousness.

Profound Implications for Consciousness

Despite this criticism, Emoto’s work has had profound implications and has inspired a variety of inquiries across multiple fields. In the domain of spirituality and philosophy, his ideas echo the ancient belief that human intention can influence physical reality, which is found in various forms of spiritual practices and healing modalities worldwide. For instance, the concept aligns with Reiki and Qigong, where practitioners believe in channeling positive energy to promote healing (Barnes, 2003). Emoto’s work also resonates with the philosophical perspective of idealism, which posits that consciousness forms the fundamental basis of reality.

In a more practical sense, the concept has been adopted by proponents of holistic and alternative medicine. They propose that if human consciousness can indeed affect water, and considering that the human body is significantly composed of water, positive thinking could potentially have a direct impact on our health and well-being (Hyman, 2010).

Flow-on effects of Emoto’s work include the exploration of the human mind’s potential and consciousness in other areas of inquiry. The field of Noetic Science, which studies the potential of the human mind and consciousness, considers Emoto’s work an interesting albeit unconventional research direction (Schlitz, Vieten & Amorok, 2007). His work has also influenced the art world, where artists explore the relationship between human emotions and the physical world.

From a spiritual, philosophical, and practical perspective, Emoto’s work challenges us to reconsider the boundaries of influence we can have over the physical world. Despite the controversies and criticisms, his research asks us to contemplate the power of positivity, the significance of our intentions, and our interconnectedness with nature.

Dr. Masaru Emoto was a figure who stood at the crossroads of science, philosophy, and spirituality. His work, enveloped in intrigue and controversy, explored the hidden connections between human consciousness and the physical world. Though his methodology and results were often questioned, Emoto’s ideas continue to inspire discussions and research on the human mind’s potential and its relationship with reality.


  1. Emoto, M. (2001). The Message from Water. Hado Kyoiku Sha Co. Ltd.
  2. Emoto, M. (2005). The Hidden Messages in Water. Atria Books.
  3. Radin, D., Lund, N., Emoto, M., & Kizu, T. (2008). Effects of Distant Intention on Water Crystal Formation: A Triple-Blind Replication. Journal of Scientific Exploration, 22(4), 481–493.
  4. Barnes, P. M. (2003). Complementary and Alternative Medicine Use Among Adults: United States, 2002. CDC National Health Statistics Report, 343.
  5. Hyman, M. (2010). The Mind-Body-Self Connection. Alternative Therapies in Health and Medicine, 16(4), 10–11.
  6. Schlitz, M., Vieten, C., & Amorok, T. (2007). Living Deeply: The Art and Science of Transformation in Everyday Life. New Harbinger Publications.
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